Sir Chiffley Lockheart wants to make money where no money exists; he is looking for the next Pot Noodle.
This comes in the form of Designer Air. The Suck and Blow is a machine that sucks in air, cleans it and stores it, eliminating the need to breathe second-hand air.
A flash advertising campaign soon convinces the public that everyone needs a Suck and Blow, but as the market for oxygen grows, the world’s supply is diminishing.
This sharp-witted satire, written by comedy legend Ben Elton, is a whirl of innuendo and a scintillating parody of corporate greed.